DESIGNPLAY
BRANDING | DESIGN | DEVELOPMENT
This is a small collection of brand work that I've done on the side for friends and family. Hobby work that can still be found in the wild in some instances. Additionally, all design elements, content and creation of my personal brand logos, sites, documents and layouts are my work.
Regina B. Pilates
BRAND CREATION
Regina was looking to recreate her brand as she began her career in Miami, a new market. Her goal was to appeal to a growing client base, men, more specifically professional athletes.
I took an approach that still used feminine elements, but we masculine colors and appeal. The idea was to show that traditional pilates is a little raw.
WEB DEVELOPMENT
LOGO CREATION & APPLICATION
Creative Needle
BRAND DEVELOPMENT
Mike, owner of Creative Needle, was telling me how difficult it was to attractive clients for bespoke, custom made suits and garments. With no web presence and an aging logo, I suggested that he revamp his image to appeal to the window shoppers on the web looking for these services.
I led the design with a palette choice to create the rich feel that would appeal to his desired client base. For the logo and card design, I incorporated the needle and stitch pattern to quickly reinforce his services, and on the website, I focused on detail-perspective photos in B&W for a rich, classic feel.
WEB DEVELOPMENT
LOGO & MONOGRAM CREATION
BUSINESS CARD DESIGN & PRODUCTION
